Privacy Notice

COMMITMENT TO YOUR PRIVACY

This site is owned and operated by Roswell Livestock & Farm Supply, Inc., of Roswell, NM. Your privacy on the Internet is of the utmost importance to us. At Roswell Livestock & Farm Supply, we want to make your experience online satisfying and safe.

Because we gather certain types of information about our users, we feel you should fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.

Definition of the Information Roswell Livestock & Farm Supply gathers and keeps track of.

Roswell Livestock & Farm Supply gathers two types of information about users:
  • Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters, to participate in our classified ads section or forum, to email a friend, and from participation in polls and surveys:
  • Information Roswell Livestock & Farm Supply gathers from customers purchasing from our online store is only used to ship the order and to provide customers with order tracking/order history. We securely store customer name, address, phone and email. We DO NOT store any credit card information whatsoever.
Roswell Livestock & Farm Supply Gathers User Information In The Following Processes:

Optional Voluntary Information
We offer the following services, which require some type of voluntary submission of personal information by users:

1. Electronic newsletters (Dispatches)
We will offer a free electronic newsletter to users. Roswell Livestock & Farm Supply gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page or they may simply click 'unsubscribe' on the right hand side of every page on our site. Users can also subscribe to the newsletters at the time of registration.

2. Classified Ads/Message Boards/Forums
Users of the site's Classified Ads and Forums must register separately for these services (both are free of charge) in order to post ads or messages, although they needn't register to visit the site. During registration the user is required to supply a username, password, and email address.

3. "Tell-A-Friend" Service
Our site users can choose to electronically forward a link, page, or documents to someone else by clicking "tell a friend". The user must provide their email address, as well as that of the recipient. This information is used only in the case of transmission errors and, of course, to let the recipient know who sent the email. The information is not used for any other purpose. The email addresses submitted will NOT be added to any sort of mailing list.

4. Polling
We may offer interactive polls to users so they can easily share their opinions with other users and see what our audience thinks about important issues. Opinions or other responses to polls are aggregated and are not identifiable to any particular user. Roswell Livestock & Farm Supply may use a system to "tag" users after they have voted, so they can vote only once on a particular question. This tag is not correlated with information about individual users.

5. Surveys
Roswell Livestock & Farm Supply may occasionally conduct user surveys to better target our content to our audience. This information is only used by Roswell Livestock & Farm Supply for the purpose of ongoing improvements. We never share any of this information about specific individuals with any third party.

6. Online Sales
When you purchase something from our online store, Roswell Livestock & Farm Supply collects your personal information in order to process your order. This information includes your name, address, phone, email and credit card. Roswell Livestock & Farm Supply stores your name, address, phone and email to be able to provide you with order history and tracking. Roswell Livestock & Farm Supply DOES NOT store your credit card information.

CHILDREN

Consistent with the Federal Children's Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.

USAGE TRACKING

Roswell Livestock & Farm Supply tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. Roswell Livestock & Farm Supply does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).

Roswell Livestock & Farm Supply sometimes tracks and catalogs the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.

COOKIES

We may place a text file called a "cookie" in the browser files of your computer. The cookie itself does not contain Personal Information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. But the only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other sites. Roswell Livestock & Farm Supply uses cookies to track user traffic patterns (as described above).

You can refuse cookies by turning them off in your browser. If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site. However, you do need cookies to participate actively in classified ads, forums, polling and surveys.

USE OF INFORMATION

Roswell Livestock & Farm Supply uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.

As stated above, we use information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls, surveys, classified ads, message boards, and forums. We send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. Roswell Livestock & Farm Supply never shares newsletter mailing lists with any third parties.

When we use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don't track which terms a particular user enters.

SHARING OF THE INFORMATION

Roswell Livestock & Farm Supply uses the above-described information to tailor our content to suit your needs and make your online experience the best it can be. We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.

SECURITY

Roswell Livestock & Farm Supply operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers.

OPT-OUT POLICY
We give users options wherever necessary and practical. Such choices include:
  • Opting not to register to receive our electronic newsletters.
  • Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users.
YOUR CONSENT

By using this site, you consent to the collection and use of this information by Roswell Livestock & Farm Supply. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

If you have concerns that are not addressed above please do not hesitate to contact us.